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What is MSRP?

2021 GMC Yukon parked near quarry
 

When car shoppers are browsing their next buy, some may not know the MSRP meaning or how it can affect them. The meaning of MSRP stands for Manufacturer Suggested Retail Price. You’ll find this sticker on every new vehicle in a dealership’s lot.


If you want to know more about the benefits of MSRP at dealerships and how it can impact your next purchase, contact our finance department. They’ll sit you down and help you reach the best deal possible!

What is MSRP?

As the name suggests, a vehicle’s MSRP meaning is the suggested price for which the manufacturer recommends the car be sold. When a dealership acquires its shipment of vehicles, the dealership can still price the vehicle to what they think is best for their dealership. This is where MSRP affects you. 

Whether you’re shopping at our Kenner-area dealership or another, you can expect these benefits because of the MSRP:

  • The price of a specific model will be priced the same across all dealerships.
  • The MSRP of different body types will be priced the same as well across all dealerships.
  • Depending on the MSRP vs. invoice price, you may have room to negotiate the price down.

What is the Invoice Price? 

Not many vehicle shoppers know what MSRP vs. invoice price is, but it can help you in making a deal. 

The invoice price, also known as dealer price, is the amount that the dealership paid for the vehicles that it’s selling. By asking for the invoice price, you can calculate a fair price when it’s time to make a final deal. By knowing the MSRP beforehand, you can calculate a budget before coming to the dealership; this will give you peace of mind when shopping, and our financial staff will help you get a great deal! 

Visit us at Crown Buick GMC! 

Now that you have a better understanding of what is MSRP vs. invoice prices, you’ll hopefully feel more comfortable shopping for a new vehicle. If you want more information on how these prices can help you, contact our Gretna-area dealership, and a financial expert will be glad to help you!

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